Gap Goes Back to Television with New Marketing Campaign

by Rachel Yeomans | October 16th, 2009

It turns out the Gap commercials are back! As reported in Marketing Daily the company posted an 8% decline in its September same-store sales for the Gap brand. However its Old Navy division, which is currently using TV ads, reported a 13% gain in same-store sales. Therefore, after a two-year hiatus from Television marketing, Gap… Read more…

Mad Men. Work Fashion Through the Decades

by Rachel Yeomans | July 29th, 2009
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As I’m biting my nails for the third season premier of Mad Men on August 16th, I am scanning through old episodes recorded on my TiVo, and I realized that instead of drooling over the attractive male figures bouncing around that office, I’m agape over all those amazing outfits behind secretary desks and delivering papers!… Read more…