Gap Goes Back to Television with New Marketing Campaign

by Rachel Yeomans | October 16th, 2009

It turns out the Gap commercials are back! As reported in Marketing Daily the company posted an 8% decline in its September same-store sales for the Gap brand. However its Old Navy division, which is currently using TV ads, reported a 13% gain in same-store sales. Therefore, after a two-year hiatus from Television marketing, Gap… Read more…