Gap Goes Back to Television with New Marketing Campaign

by Rachel Yeomans | October 16th, 2009

It turns out the Gap commercials are back! As reported in Marketing Daily the company posted an 8% decline in its September same-store sales for the Gap brand. However its Old Navy division, which is currently using TV ads, reported a 13% gain in same-store sales. Therefore, after a two-year hiatus from Television marketing, Gap… Read more…

Burberry Gives You and Your Trench 15 Minutes of Fashion Fame

by Rachel Yeomans | September 22nd, 2009

I thought Emma Watson was a wise move from the Burberry advertising division. I just stumbled upon another way they are advertising off of the magazine page, and it is just ingenious! Art of the Trench is Burberry’s latest marketing message, featuring not Emma Watson, but rather, YOU. Users are able to upload an image… Read more…