Project: Create a Look Book. Step 1: Inspiration.

by Rachel Yeomans | October 14th, 2009

Earlier this month during my discussion with author and stylist Dawn Del Russo, she mentioned that the best advice she can give (besides making your tailor your best friend) is to incorporate a “look book” into your daily routine. A look book can be a binder or folder of your favorite looks from magazine pictures/advertisments,… Read more…

H&M and Zara Go Global

by Rachel Yeomans | September 24th, 2009

Two of the UK’s most popular high street brands, H&M and Zara, will next year set up shop in the world’s busiest market place: the world wide web. Read this exciting news posted on here!

Fashion Predictions from The Economist

by Rachel Yeomans | September 4th, 2009

It seems that not just consumers are addicted to the Internet and social media–it seems every other article I read on the fashion industry over the past week, is how the industry is going digitial. After writing yesterday on fashion e-commerce and style web giant Net-a-Porter, I wasn’t too surprised to glance over headlines and… Read more…