Personal Branding from Women in the Boardroom and Gurjot

by Rachel Yeomans | October 2nd, 2012

On Wednesday, September 19th, a group of professional women gathered in the Gurjot studio near Columbus Circle. As part of a Women in the Boardroom event, the woman behind the high end work wear line, Gurjot Sidhu, sat with Women in the Boardroom CEO and President, Sheila Ronning. They discussed style, professionalism, and what truly… Read more…

Toast to Tuesday: Personal and Professional Branding as One

by Rachel Yeomans | August 7th, 2012

We speak often of the term “personal branding”. For such a well-known phrase, you don’t often hear about both personal and professional branding. We spend most of our lives at work, so our personality should be brought into the day-to-day work lives we lead. And lessons learned during our professional worlds should also influence decisions… Read more…

HBO’s Superb Take on Branding and Christian Louboutin

by Rachel Yeomans | September 21st, 2009

For those of you who watch the HBO series, “Hung”, you may have caught the fantastic “branding scene” between main character Ray Drecker and Lenore on the series’ ninth episode, “This is America; Fifty Bucks”. The highlight of this episode for me was the amazing branding speech delivered by Lenore to Ray on the power… Read more…