Gap Goes Back to Television with New Marketing Campaign

by Rachel Yeomans | October 16th, 2009

It turns out the Gap commercials are back! As reported in Marketing Daily the company posted an 8% decline in its September same-store sales for the Gap brand. However its Old Navy division, which is currently using TV ads, reported a 13% gain in same-store sales. Therefore, after a two-year hiatus from Television marketing, Gap… Read more…

Christian Louboutin Takes Advertising to Hollywood…Along With His New Boutique

by Rachel Yeomans | September 28th, 2009

Where are these images from? Easy answer: Alfred Hitchcock’s famous thriller, Psycho. INCORRECT. Famous French shoe designer, Christian Louboutin has taken the art of advertising to a cinematic level. By creating a short film lasting approximately eight minutes entitled Psychologic, Louboutin has merged a sense of Psycho and Labyrinth with a touch of Willy Wonka… Read more…

Burberry Gives You and Your Trench 15 Minutes of Fashion Fame

by Rachel Yeomans | September 22nd, 2009

I thought Emma Watson was a wise move from the Burberry advertising division. I just stumbled upon another way they are advertising off of the magazine page, and it is just ingenious! Art of the Trench is Burberry’s latest marketing message, featuring not Emma Watson, but rather, YOU. Users are able to upload an image… Read more…

Burberry Tosses Stuffy for Style

by Rachel Yeomans | September 10th, 2009

As I’m debating my upcoming seasonal wardrobe shift, I have started my quarterly ritual of flipping through fashion magazine advertisements and scanning last season’s runway shows as a reminder of what I loved and what I won’t be able to live without. After ripping out ads of my regular favorites, I flipped to a Burberry… Read more…

Gap Dresses Up Casual Friday

by Rachel Yeomans | August 25th, 2009

To celebrate its 40th anniversary, Gap decided to go corporate. Not really “go” corporate–more like “infiltrate”. According to the Huffington Post, the clothing retailer garbed 1,200 New York Stock Exchange Traders in its new 1969 Premium Jeans this past Friday. You may remember a similar ad that Gap ran with the New York Stock Exchange… Read more…

Skinny September Issues: What Has Come of Our Fashion Magazines?

by Rachel Yeomans | August 18th, 2009

I just returned from a week-long vacation to escape the reality that floods my Inbox on a daily basis. In the airport on my way back home, I was looking forward to the issue of Harper’s Bazaar I grabbed at the airport gift shop to read on the airplane–I expected reality to come surging back… Read more…