Fashion magazines finally take the plunge into e-commerce

by Rachel Yeomans | September 3rd, 2009

Interesting article on the state of magazine advertisements by Meghan Keane from econsultancy.com. *** Getting an ad in the pages of a top fashion magazine might have once been a priority for major advertisers, but as dwindling September issues arrive, that revenue stream is looking less and less viable. And the once web adverse fashion… Read more…

Gap Dresses Up Casual Friday

by Rachel Yeomans | August 25th, 2009

To celebrate its 40th anniversary, Gap decided to go corporate. Not really “go” corporate–more like “infiltrate”. According to the Huffington Post, the clothing retailer garbed 1,200 New York Stock Exchange Traders in its new 1969 Premium Jeans this past Friday. You may remember a similar ad that Gap ran with the New York Stock Exchange… Read more…

Skinny September Issues: What Has Come of Our Fashion Magazines?

by Rachel Yeomans | August 18th, 2009

I just returned from a week-long vacation to escape the reality that floods my Inbox on a daily basis. In the airport on my way back home, I was looking forward to the issue of Harper’s Bazaar I grabbed at the airport gift shop to read on the airplane–I expected reality to come surging back… Read more…