Calling all Fashion-Forward Students. Save on Hot Trends from Spanish Brand MANGO’s New Concept: THINK UP
With the slogan “Special prices for creative living”, MANGO, the international Spanish fashion brand, incorporated a new concept into its stores on a global level as of early September: THINK UP.
No, MANGO would not fit into the collegiate budget. However, THINK UP would. And even more exciting, it’s now online! MANGO has taken 90 items from its existing collections and is offering them through THINK UP touting prices that H&M at times can’t beat! THINK UP items will be available for as little as $24.90 with each garment in the selection indicated with a special label.
This new low-cost fashion campaign is MANGO’s solution to the difficult economic climate affecting shoppers around the globe. With this initiative, MANGO also aims to promote creativity, ingenuity and the quest for alternative ways forward. The concept, along with the clothing, seems the ideal fashion-forward solution to every budget-conscious student shopper.
If you want to follow THINK UP and learn more about product selection and where you can sign up for a mail-order catalogue, check out the specialty line’s blog, mangothinkup.com.
The blog also ensures customer access to new information every day and gives the customer the opportunity to take part in forums about current topics such as fashion, events, leisure, art, restaurants, trends and travel. This is one of the few times I’ve seen a brand really try to close the gap between collection and shopper. Smartly using its pre-existing reputation, MANGO is now is reaching out to a younger and collegiate audience with THINK UP, who I believe need it most.