Ben Sherman clothing has long been associated with clean, crisp men’s style – and the British brand’s spring/summer 2012 collection is no different.
The company was set up in the 60s and, as a result, elements of classic mod styling have always been retained in its designs. And, as we’ve come to expect over the years, plaid features prominently in the Brighton-based firm’s new collection.
The styles in the Ben Sherman look book make heavy use of chino cloth, which has seen a rise in popularity in recent years to rival denim at the top of the men’s fashion tree. And if the new Ben Sherman collection is anything to go by, then it’s likely we’ll see chino just about everywhere this year.
For when the sun comes out, Ben Sherman’s early 2012 collection will keep you prepared with an assortment of stylish shorts. Like last year, tailored shorts will feature prominently, allowing any stylish man to smarten up his casual summer wear.
For those who like to push fashion boundaries, the new line also features patterned shorts. Although they can verge on the over-colourful side of things, patterned shorts work brilliantly with simple, block colour Ben Sherman shirts and allow you to create a unique look that’ll help separate you from the crowd.
Like previous seasonal collections from the now acclaimed brand, its shirts are the new line’s strongest point. Minimal styling, simple colours and good fits are the definitive trait of the designer, and these important qualities have been retained in 2012. The beauty of Ben Sherman’s clothing is that although it’s perfect for a casual setting, its high quality and simple styling helps to create a slightly smarter look that’s ideal for the young professional.
And finally, in terms of footwear, the designer has kept in some of the most popular styles of 2011 by including brogues and desert boots.
Always looking to innovate, the trendy desert boots are now available in durable, highly attractive leather as well as the suede option that proved so appealing last year.
2012, then, seems set to be a year in which Ben Sherman will reach more customers than ever before.
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