I first heard the term “Crackberry” on NPR about four years ago–and since then, the miracle of the data phone has grown to be more than an addictive piece of technology–it is an extension of one’s person. It seems that if you don’t have this addictive electronic device by your side, eyebrows will be raised. Fast forward from the introduction of Crackberry to earlier this year: After a business dinner, I overheard a colleague reprimand a friend of hers for not having a Blackberry.
“You’re going to be left behind,” she told her. “If you don’t get with technology, you won’t make it in the business world.” In an environment where companies distribute Blackberries to their employees for free and people seem to assume that “everyone” has a data phone, is she right? Whatever the case may be, retailers have picked up on the “need” for this accessory, and have catered pricing for all levels of data necessity.