Charlotte Ronson, Nintendo & New York Fashion Week Gaming for Glam

by Rachel Yeomans | September 10th, 2009   

A unique partnership was recently unveiled between Nintendo and acclaimed designer Charlotte Ronson. The famous video gaming company and the designer are putting an interactive twist on this year’s Fashion Week festivities in New York. To celebrate the upcoming launch of Style Savvy™, the new fashion game for the Nintendo DS™ and Nintendo DSi™ hand-held systems, Ronson and Nintendo will give attendees a sneak preview of the game at the Sept. 11 runway show after-party for Ronson’s spring 2010 line.

Style Savvy, which launches this holiday season, invites players to create a fashion-forward boutique, help customers in the game find their individual style using 16 different brands and compete in runway contests. Using Nintendo® Wi-Fi Connection and a broadband Internet connection, players can also connect wirelessly with friends to shop in their boutiques and join up for multiplayer runway shows. It seems that Social Media has taken on a new category!

“Style Savvy transforms some of my fashions from the real world into a portable fashion experience that players can take with them anywhere,” Ronson said. “Now everyone can explore their creative instincts and become a fashion stylist.”

Later in the year, Style Savvy players will be able to access Charlotte Ronson Designer Downloads. Players will be able to download items from her fall 2009 line directly into the game. It’s yet another way that Nintendo gives consumers the tools to completely customize their video game experiences. And of course, come September 13, the Nintendo DSi system will be available in multiple colors to choose from as well. You can’t have a designer gaming system without coordinate the color palette! Now I wonder what Playstation and X-Box or even TiVo will come up with next.

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Images of Charlotte Ronson’s Fall 2009 Collection: Photos courtesy of Charlotte Ronson Website

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