Burberry Tosses Stuffy for Style

by Rachel Yeomans | September 10th, 2009   

As I’m debating my upcoming seasonal wardrobe shift, I have started my quarterly ritual of flipping through fashion magazine advertisements and scanning last season’s runway shows as a reminder of what I loved and what I won’t be able to live without. After ripping out ads of my regular favorites, I flipped to a Burberry ad. Based on my personal fashion history, I have never cared for Burberry. I found it redundant, stuffy and preppy. Granted, most of the attire in my wardrobe is purely work-related. But there is a distinct difference between work attire and stuffy work attire.

However, after Christopher Bailey was appointed Creative Director of Burberry in 2001, I began to continuously take a second look at the line and wonder if I should second guess my opinion. Then I noticed their advertising campaign this year–Harry Potter’s very own Emma Watson, and did it look good! And then what did I discover? That Burberry is planning on showcasing its spring/summer 2010 collection at London Fashion Week for the first time in a decade! And if I weren’t already being fashionably hit over the head, I came across this fantastic article on the historic business in The Independent. I am a stubborn buyer and am fiercely loyal to my designers. However, with such a shift as this, I think Burberry may be worth more than just a second look.

Picture18 Burberry Tosses Stuffy for Style

00130m Burberry Tosses Stuffy for Style

00310m Burberry Tosses Stuffy for Style

00320m Burberry Tosses Stuffy for Style

00410m Burberry Tosses Stuffy for Style

00440m Burberry Tosses Stuffy for Style

00460m Burberry Tosses Stuffy for Style

00480m Burberry Tosses Stuffy for Style

00490m Burberry Tosses Stuffy for Style

Picture26 Burberry Tosses Stuffy for Style

Runway Photos Courtesy of Style.com – Burberry Prorsum Fall 2009 RTW Collection – Milan Fashion Week

0 comments