When I attended the Publisher’s Expo in Manhattan a month ago, one of the panels included top publishers across the industry including Hearst, UBM and Dwell. All of them had something in common. The primary resource of bringing in funds was by hosting events. It makes sense, doesn’t it? How many associations are you a member of? How many events and expos and trade shows have you participated in and/or attended? Now – how much money have you spent attending (or at times not attending) each of them? Not entirely surprising then that British Vogue just announced that it will launch its inaugural Vogue Festival. Pricing aside, there is a reason we spend a decent chunk of change on these events. The networking is fantastic, the content (hopefully) is ideal, and the food is…well… . With all that said, networking and business events are incredibly important to the positions we hold in our professional lives. This week’s reading list focuses on these events, and of course what to wear when attending them! Because when you’re in the room, you have to make sure you can work it!
We also share more reads each day through our Twitter feed and Facebook page, so if you’re hungry for more, you have even more places to check out! Have you read something you want included or do you have a theme you’d like us to feature? Or more importantly, do you want to share your personal childhood influences? Let us know in the comments! Happy reading!
British Vogue Sets Inaugural Vogue Festival (WWD): The two-day event is aimed at consumers and will feature speakers from all aspects of the business, including Christopher Bailey, Tom Ford and Stella McCartney.
5 Tips for Shy Networkers (Careerealism): Do you think you are too shy to network? Don’t worry! Here are five tips to help you overcome your fear of networking and get some contacts.
6 Ways to Make a Big Impact on a Small Budget (Mashable): Here are a few tried-and-true tips to will help your budget-conscious business shine at conferences, without breaking the bank.
Working the Business Card Holder as the Must-Have Business Accessory (TheWorkingWardrobe): When handing out business cards at an event, make sure that your prospective contact doesn’t see a rubber band or paper clip keeping your cards in order. It’s a small price to pay for a business card holder. Trust me, it’s worth the impression.
Secret to Successful Networking is a Four Letter Word (Forbes): Whether it’s official business or social, making conversations can make or break how we build a network of people to call on as we make our journey up the professional ladder.
Going Back to School to Find a Job: Networking & Alumni Tactics (TheWorkingWardrobe): “Job market” has turned into a somewhat dirty word this past year. Everyone’s having difficulties including those both with and without jobs. The silver lining I find out of these dire situations, is that both people and companies are being as creative as possible to make the recession work for them as best as it can.
5 Networking Tips for People Who Hate Networking (Media Bistro): From conferences to after work mixers, our networking guide will help you finally get over your new-people phobia and schmooze with the best of them.
What to Wear to After Work Networking Events (Secrets of a Stylist): For after work networking events, I can’t recommend day-to-night dresses highly enough. These dresses are work appropriate, but still transition nicely to evening events.
The Working Man: Business at the Football Game (TheWorkingWardrobe): You’re at the football game. Please, don’t wear a jersey with a painted face. Remember, you’re “at work.”