The Business Behind the Fashion. “Schmatta: From Rags To Riches To Rags”

by Rachel Yeomans | October 6th, 2009   

What will your TiVo record on October 19th? I personally can’t think of anything better to do on a Monday evening than sit with my bowl of popcorn and learn the definition of the word, “Schmatta” (aka: rags/garbage/etc). My rising Scrabble potential aside, the documentary to air on HBO on that date will take its viewers through the rise and fall and future of the New York garment district.

105806 schmatta 341 The Business Behind the Fashion. “Schmatta: From Rags To Riches To Rags

Leader of this documentary project, Marc Levin, seems to be quite ideal for his role in the making of this film as fashion may not be in his forefront, but it was in his family’s. Levin’s great-grandfather, Isaac Levin, happened to invent the “adjustable dress form” while working in the garment district in New York. And Levin’s grandfather, Herman Levin, owned the Acme Dress Form and Hangar Company in Brooklyn. To continue this fashion past into the present, Levin’s son, Daniel Levin, is the documentary’s director of photography.

Family history aside, this will be a fantastic inside look into the business sector of the fashion industry. We may have been glued to the runways during these Fashion Weeks; but soon the Television will take over its reign of media once again — at least for a night. However, if you are in the Hamptons area, head towards your upcoming International Film Festival to see the screenings on October 8 in East Hampton and Monday, October 12 in Southampton. Enjoy the show!

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