Skinny September Issues: What Has Come of Our Fashion Magazines?

by Rachel Yeomans | August 18th, 2009   

I just returned from a week-long vacation to escape the reality that floods my Inbox on a daily basis. In the airport on my way back home, I was looking forward to the issue of Harper’s Bazaar I grabbed at the airport gift shop to read on the airplane–I expected reality to come surging back on the next work-day and instead, it hit me at the checkout counter. The issue in my hand was the September issue: the most coveted issue every year, the one always kept if the others are recycled for guidance through the cold dark days of winter, and stuffed with the most gorgeous ads 100 pages before the table of contents. With such a bible, why did I have to check the month to verify it was really the September issue? Because it was so shockingly thin!

According to The Guardian, advertising pages are down 30% and 40% at key titles, resulting in the skinny zine I held in my hand this past weekend. The publication also stated that it could “plunge into the red for the first time in history.” The Wall Street Journal didn’t make me feel much better with it’s glowering headline yesterday declaring: “Thick Fashion Magazines Are So Last Year”. Correct me if I’m wrong, but I thought models were stereotyped for eating disorders, not the publications.

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