New York Times. When Styling Becomes Virtual

by Rachel Yeomans | September 25th, 2009   

“Your results are in. We think this is you: ‘Couture Romantic’ — only the finest frills fill your wardrobe, from feminine silhouettes to artful accessories.” The ingratiating comments are courtesy of, a Web site that describes itself as a “virtual personal shopper and stylist.”

Covet claims to “learn” your style in an online quiz that asks you to choose between photos of, say, Anna Wintour in Chanel or Terri Hatcher in jeans; beer by the beach or wine in a grove. It then e-mails you when brands and styles that you like (and that it thinks you will like) go on sale at your preferred budget.

Click here to read the remainder of the article from the Fashion & Style section of the New York Times.

styleredux New York Times. When Styling Becomes Virtual