Monday Start-Up: ZAMRIE Designs a Work Fashion Video Specific to the Case of the Mondays

by Rachel Yeomans | January 10th, 2011   

It has been fascinating to see how the fashion industry has embraced/shunned/experimented with social media. Social experiences by Marc Jacobs, Gucci, the twitter genius that is DKNY, and the video prowess of Rachel Roy are a few examples of some very astute creativity in the fashion world. Now…specific to business fashion I have to applaud the creativity of the Chicago designer ZAMRIE. Not only does she showcase some fabulous work fashions (mostly business casual with the blouses being paired with jeans), but she presents an intriguing storyline to follow via video on her site for those who may view their jobs in a somewhat tainted light. I thought it was a good Monday viewing as some of these ladies do indeed have a ‘case of the Mondays’. At the end of the day however, their clothes are fabulous!

Picture 14 Monday Start Up: ZAMRIE Designs a Work Fashion Video Specific to the Case of the Mondays

S E R V I T U D E | ZAMRIE S/S 2011 from Billy Rood on Vimeo.

0 comments