Monday Start-Up: New Year, New Goals

by Rachel Yeomans | January 3rd, 2011   

Happy Monday, and happy 2011! It’s a new start to a new year. Do you have the same resolutions you did last year…maybe even the year before that? One of mine I constantly try to achieve is the ever-so-important (and often overlooked) work/life balance. So to kick off this week’s (and year’s) series of blog posts, I give you a list of pointers that may help all of us stick to our resolution goals.

new year resolution Monday Start Up: New Year, New Goals

1) Learn how to delegate and do more of it.

There are so many things to do when you’re running a small business, it’s easy to delude ourselves that we need to do all of them. Then we wonder why we’re so tired and frazzled and have no time to do anything else! Determine Your Personal Return on Investment, and decide to let someone else do some of the tasks for a change. Delegation is the key to a healthy work-life balance.

2) Promote your business regularly and consistently.

Too often the task of promoting a small business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year’s resolution to hire a marketing expert, or take the time to create a marketing plan on your own and follow through.

3) Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. So why do it just once a year or once a quarter? Set aside time each week to review, adjust, and look forward – or even better, make business planning a part of each day. Not only will this help you avoid costly mistakes and stay on track, but you’ll feel more focused and relaxed.

4) Learn something new.

What you choose to learn may be directly related to your business or completely unrelated. Learning something new will add to your skills and add a new dimension of interest to your life – another important part of achieving a healthy work-life balance. Depending on how you choose to learn, you may meet new and interesting people, who may become customers, colleagues, or friends. How will you find the time to learn something new? By delegating, remember?

5) Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Whether it’s a group specifically designed for networking or an organization dedicated to a particular type of business, in person or over the ‘Net, making the effort to be a part of a group will revitalize you and your business.

Read the next five of this resolution check-list here! And to my fellow readers and colleagues, Happy New Year!

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