Miuccia Prada is not fond of Hollywood celebrities. While many designers scramble even to offer their clothes to C-listers, Ms. Prada prefers intellectuals. So she invited architect Rem Koolhaas to her show last season, creating no headlines whatsoever, but she declines to dress movie stars for the Oscars, which could sell a truckload of handbags.
“She only dresses people who interest her,” says a Prada staffer, noting that Ms. Prada’s marketing team has tried unsuccessfully to persuade her to chase the easy hype that a Hollywood front row offers the likes of Giorgio Armani, who had Janet Jackson in his front row on Thursday.
Click here to read more of what Christina Binkley for the Wall Street Journal says of Prada’s Spring 2010 collection, including business attire “perfect for the corporate executive who is embarking on a round of layoffs that will leave her company equally shorn.”