To celebrate its 40th anniversary, Gap decided to go corporate. Not really “go” corporate–more like “infiltrate”. According to the Huffington Post, the clothing retailer garbed 1,200 New York Stock Exchange Traders in its new 1969 Premium Jeans this past Friday. You may remember a similar ad that Gap ran with the New York Stock Exchange Traders back in 1997, when the retailer gave traders Gap khakis and blue or white button-down shirts.
This year’s casual Friday campaign rang in well at the end of the day, with Gap stock ringing in at $19.48 per share, its highest price since last September. Perhaps some companies shouldn’t look down on the concept of “casual Friday”, especially if it brings in a profit.