Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

by Rachel Yeomans | March 26th, 2010   

Back in December, I came across a fantastic business, of which I was so excited to eventually establish a working relationship with! The business is bizMe.biz, an online magazine catering to young female professionals offering career knowledge and wisdom. Of course that doesn’t even scratch the surface of what the business has to offer its clients and readers. During several discussions with one of bizMe’s founders, Amanda Guralski, on their upcoming business fashion show (http://www.bizme.biz/about/events/), I decided to ask her to share her story and insight with our readers! Read below to see what Guralski says about her business that truly works it!

AmandaGuralski Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

TWW
What is bizME and how did you come about being inspired to start it?
AG
bizMe, an online magazine, is the bizgal’s career coach—guiding and mentoring the young professional as she gains her career savvy, budgets her paycheck, and acquires her lifestyle. It’s like having the honest, real-world advice from a trusted professor and the encouraging support of a best friend all packaged together in articles that reflect a “just like you and me” conversation.

The bizMe idea began at the end of my junior year of college as I contemplated life after graduation with my University of St. Thomas friends. Not one of us felt prepared to enter the global workplace. We were all young, idealistic, athletic, goal driven, ambitious, and accustomed to achievement but yet not confident in taking that next leap into our future. We still wanted that coach, that advisor/mentor who’d offer advice or a better way to accomplish something. I started to research if there was a resource that catered to this transitional period between college and the working world. There was nothing on the web like that, so I started one myself and our first issue launched in June 2007! We published four issues our first fiscal year and are now publishing monthly!

1 Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

TWW
You have mentioned before that a lot of people mistake bizME for a blog. What sets you apart from other career service blogs?
AG
bizMe is an educational resource that features expert advice based on real-life career experiences. The best way to learn is from the experiences of others and bizMe provides articles that mentor without being preachy.

TWW
You have several experts throughout bizME – what is your area of expertise? Are there any areas of expertise you see bizME taking on in the future?
AG
I enjoy sharing my ideas of successful networking and how to develop a personal brand that’s engaging to clients and managers.

  • Soft Skills—the etiquette and manners that baby boomers perceive Gen Y as lacking—we need to refocus on developing the “charm school” curriculum!
  • Talent Retention—keeping our young knowledgeable professionals
  • Talent Development—underscoring and in all caps the necessity of quality internship programs—it’s where mentoring gets the legs to empower and energize today’s young professionals-in-the-making!

TWW
You have a pretty big event coming up in April – tell us more about that.
AG
We are very excited because we are creating a premiere event for Milwaukee—a fashion show featuring career wear that’s fun, chic, and professional. The first annual bizMe bizstyle Runway show is Tuesday, April 27. The venue is great; the fashions from a wonderful mix of favorite brands and local boutiques, and the confidence created at this runway event will tame any carefully chosen power tie!

Picture37 Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

TWW
What other events do you have in your upcoming ‘business plan’?
AG
I am hoping to expand the fashion show to Chicago, New York, Minneapolis and LA. We have some plans for some pretty cool seminars but those are top secret!!

TWW
What is one of the most important things you have learned while becoming the bizgal behind bizME?
AG
Ha! Am I the bizgal? When I started bizMe, I never thought that I was going to be considered the bizgal of bizMe but over time, I have and I have learned to present bizMe in the same light and professionalism as it represents me. Personal branding is so important and every young professional needs to learn and understand why image and creating a personal brand based on integrity and poise is vital to career advancement and enhancement. It is not enough to just have a powerful brand but to have an even more powerful personal brand that reflects the same story.

TWW
Do you have any regrets or anything you would do differently when starting bizME?
AG
We built our bizMe product first creating solid content and now have over 225 articles available on bizme.biz. This is amazing because our edit truly coaches the young professional female—we have created a fun site without featuring celebrity gossip, fad diets, or boy talk! If I could rewind to the beginning, I would have begun the networking process immediately. Now my focus is networking and every day presents a new networking adventure! I was a novice in the area of web design and wish I knew then what I now know!

Picture41 Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

TWW
What is the quintessential piece of career advice you would give to the young business professional embarking on a new career?
AG
Go after that dream job but you can’t sit around and hope it lands in your lap. Get out in the community and meet people in that industry, network, do informational interviews, ask about intern opportunities. Demonstrate your initiative and ambition and your potential will be recognized!

TWW
You gear yourself towards the young professional – if you would give advice to a seasoned professional when working with / hiring / or working for a young professional, what would it be?
AG
Young professionals want to be in an environment where they feel appreciated and the work they do doesn’t go un-noticed. If you are working with young professionals don’t be afraid of an ambitious, go-getter because believe me you would rather have them on your team than working for a competitor.

TWW
Will you ever cater to the bizman along with the bizgal?
AG
We have tossed around the idea and I definitely think there is a market for it; however, I love our niche market of catering to women. The number of women graduating from college out number men 4 to 1. It is a really tough call but time will tell.

Picture51 Businesses That Work It: Entrepreneur Amanda Guralski of Online Career Magazine bizMe Discusses the Savvy Behind Her Business

TWW
What is your ultimate goal with bizME and where are you in achieving that if you haven’t already?
AG
My ultimate goal with bizMe is to be the number one educational resource for young professionals, that when you have a question about anything business you turn to bizMe first. I also want to increase my speaking engagements because coaching is one of my favorite things to do. Currently, I have booked 15 speaking events this year and bizMe continues to grow everyday. The most successful businesses grow organically and that is how bizMe is growing.

TWW
Is there anything you’d like to say to readers of TheWorkingWardrobe?
AG
Live your dreams!

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  1. [...] This post was mentioned on Twitter by thatwoman_cd and Amanda, TheWorkingWardrobe. TheWorkingWardrobe said: RT @bizMebizgal: So excited to be featured on @theworkwardrobe. Hope you enjoy reading about bizMe! http://ow.ly/1rkLJ [...]

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