I thought Emma Watson was a wise move from the Burberry advertising division. I just stumbled upon another way they are advertising off of the magazine page, and it is just ingenious! Art of the Trench is Burberry’s latest marketing message, featuring not Emma Watson, but rather, YOU. Users are able to upload an image of themselves wearing their favorite Burberry trench and it can be viewed, rated and commented on by visitors to the website. And even better, if you see a trench you like, you can custom it to your liking, get a fitting, purchase it and pick it up at your local Burberry store! Get your mouse finger ready – the site officially launches at 1:30PM EST today. Here are some sample images from the video they are currently airing on their site. Oh London trench, you never looked so good.