By Andy Flynn
I’ll admit, for an event that happened last week this review is a bit late. However, I was not too surprised to find that to the best of my research it is still the first one being published for the CS Men’s Book Fall edition launch party that took place at the new Fletcher Jones Audi last week in downtown Chicago.
I’m not really sure why this venue was chosen for the event. In many ways the atmosphere felt like an Audi promotion rather than a Fashion event. If it hadn’t been for the sign at the door and few editions of the Fall Men’s Book scattered about, I would have almost forgotten why I had been invited in the first place. Needless to say despite the marketing confusion, the architecturally beautiful building and friendly staff managed to throw a good party. (Side note: the Fletcher people can always turn the place into a club or lounge if the new Audi venture doesn’t work out. )
Hosted by Matt Lee (editor-in-chief of The Men’s Book), Brian Spaly (Founder and designer of Bonobos Pants) and Freddie Ljungberg (midfielder for the Chicago Fire); the event was sponsored by Gilt. The latter was just about as exclusive as their site, and after multiple attempts, I was unable to get a comment from any of the hosts.
Fortunately, the event sponsors were a bit more sociable. Kudos to the folks from Cellular Intelligence for taking the time to familiarize me with their new men’s line The Well Kept Man.
Other Chicago–based fashion attendees included:
Akira: making a name for themselves as the place to go for fashion in Chicago.
Haberdash Men’s Shop: Most men prefer a “one stop shop”. From clothing to toiletries, Haberdash brings a refreshing vibe to the Chicago fashion scene and fills a void among the other men’s boutiques in the city.
Mark Shale: Shop for classically modern men’s apparel, denim, and accessories at Chicago’s premier specialty retailer.