cuyana-fall-2014-launch

Today’s Coveted Working Look: Cuyana Fall 2014 Collection

by Anne Dreshfield | October 8th, 2014   

If there is anything I’ve come to love since working in San Francisco and the tech industry, it’s startups that are challenging the status quo, whether it’s in social networking, payments, education, and even fashion. A small company called Cuyana, whose office is just blocks from my office, is doing just that. Their tagline, Fewer, Better Things truly represents the entire mission of the company: to create high-quality, timeless clothing that will allow women to have fewer, better pieces of clothing overall. As a complete game changer to the fast fashion world that’s swept the industry in the past several years, Cuyana has stolen my heart – and I’m sure their Fall Collection will steal yours, too!

Cuyana invited me to their Fall 2014 Launch Party this last week, and I jumped at the chance to attend. Their showroom, located just off of Union Square across from Saks, is a gorgeous little haven amidst the hustle and bustle of downtown San Francisco.

photo 18 Todays Coveted Working Look: Cuyana Fall 2014 CollectionWelcome to Cuyana’s headquarters in downtown San Francisco!

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Filled with sumptuous knits, deep, saturated colors, and timeless details, Cuyana’s Fall 2014 Collection truly embodies everything the brand has come to represent for me: timeless, elegant, and feminine fashion that really proves quality is better than quantity, every time.

I’ll admit, I couldn’t keep my hands off of a few items in the store. I’ve adored Cuyana’s Alpaca Long Classic Capes for quite some time, so I gravitated toward those immediately. I’ve already treated myself with one of their timeless totes (I carry it everyday, and yes, it was by my side for the launch party!), but when I saw their new line of handbags, I just couldn’t resist. From their gorgeous tones of cool dove gray to deep burgundy, to their timeless shape, these handbags are going to be a huge hit for fall.

photo 17 Todays Coveted Working Look: Cuyana Fall 2014 CollectionCuyana’s Alpaca Long Classic Cape in the foreground, with their new handbag collection for fall on the shelves.

A few of their clothing items truly stood out to me for fall, including their expanded range of sweaters. Known for their incredibly soft sweaters, Cuyana has moved into more fitted territory, introducing a lightweight crewneck sweater for fall that I’m completely in love with.

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Mini Clutch with Strap (available October 1), shown with Hammered Circle Necklace

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Shoulder bag shown with Alpaca Sweater Dress and Infinity Scarf

Can’t you just imagine tucking that sweater into a pencil skirt and pairing it with tights and boots? Absolutely stunning. And I can attest that the sweater is incredibly soft – I’m extremely picky about my knits, and this one passes with flying colors. No itching or shedding here!

Cuyana didn’t stop with just a sweater, either – they also introduced a sweater dress that is absolutely impeccable. I can imagine wearing this to Paris, to the office, to Thanksgiving dinner…the list goes on and on!

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Shown with Cuyana’s Alpaca Infinity Scarf and Leather Tote

Of course, a woman can’t daydream about fall without imagining cozying up in one of Cuyana’s Alpaca Classic Long Capes. We all saw just how popular capes were this season on the runways, so now’s the perfect time to snatch up one of these capes before they’re gone. Hint: the Camel Cape always sells out fast, so gets your hands on it before they’re gone and you have to wait for them to re-stock!

Screen Shot 2014 09 20 at 2.23.34 PM Todays Coveted Working Look: Cuyana Fall 2014 CollectionShown with the Leather Tote

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Glamorous, comfortable, stylish – I just don’t think it gets any better than that! I love how a cape can truly elevate your everyday look, more so than any zip or button-down coat can. There’s just something mysterious about a cape that never fails to draw me in. Cuyana’s take will last you for years.

I left the launch party with a stomach full of wine and good food and a smile on my face. It’s absolutely refreshing to find a brand dedicated to bringing their customers stylish pieces that will last for years, rather than selling lower quality items that they hope will bring you back for more. Cuyana’s approach has actually kept me coming back, despite the fact their pieces wear incredibly well – they’re so beautiful, and so well-made, that I want to keep coming back. If that means I’ll have to replace my entire wardrobe with their pieces…well, I’m okay with that, to be entirely honest with you!

Do you have a brand that speaks to you, season after season? For me, that’s become Cuyana. And to that, I say, bravo!

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