Behind Our Business
Rachel Yeomans, Publisher and Editor-in-Chief of Forbes-recommended blog TheWorkingWardrobe.com, has coveted fashion since her first magazine purchase. Upon entering into the corporate world, she found herself constantly pondering how her business fashions could still pull off a sense of style. With a degree in Magazine Journalism from Columbia College Chicago, she decided to take her love of fashion to the workplace, and see if her working wardrobe – while continuing to work for her – could work for others. TheWorkingWardrobe.com was published in 2009; and the endeavor led her to several exciting endeavors and partnerships, including launching her own consulting company and working as a Social Media Manager for the fashion and apparel businesses within Sears Holdings Corp. In 2010, TheWorkingWardrobe was listed as #4 in a list of the top 20 fashion blogs to follow by professional women. Rachel currently works with clients on managing their social media presence at Astek, LLC. You can also read Rachel’s thoughts on social media and its role in the fashion industry at her Tumblr blog. Follow her on Twitter at twitter.com/RachelYeomans, and listen to her podcast, SpeakingOfFashion.
Contributor, Business Casual Superstar
Huma Rashid is a self-proclaimed root beer connoisseur and a second year law student at John Marshall Law School in Chicago. She publishes her own law blog, The Reasonably Prudent Law Student, the home of her popular series, Business Casual Superstar. She likes to address herself by the name of her alter-ego, the Hoomster, and lives in the Chicagoland suburbs with Mama Hoomster, Papa Hoomster, her little brother, and Eustace, her ulcer. In her free time, she likes to write, indulge her graphic design hobby, watch obscure British comedies starring Hugh Laurie and Stephen Fry, and think about cupcakes.
Contributor, The Working Man
Alan Neff has been dressing for the workplace for more than 20 years and hasn’t embarrassed his employers to date. So far as he knows. He’s married to an accomplished playwright-director and the father of two sons. By day, he’s a local-government lawyer, but he’s also a minor American novelist (one published so far – a near-death experience), occasional mercenary op-ed contributor, and former performance “poet.” He has written a play called “Observer Effect,” which is circulating among theaters (not unlike a stray clot in a sclerotic bloodstream), and has other writing projects in train. You can find him on Facebook and Twitter.
A born and raised Floridian growing up on the sandy beaches of Pensacola, Emma Jane Pretto learned to love fashion at a young age from her glamorous and trendsetting mother. In college Emma dabbled in millinery, costume design, and while abroad in Florence, Italy, textile design. With her appetite whet, she now finds herself in Chicago, pursuing a fashion design degree. While enamored of the world of high fashion, she loves thrifting vintage clothes and creating things by hand, and is especially excited to explore the intersection of fashion and D.I.Y. crafting. Emma is eager to bring a hint of nostalgia, resourcefulness, and creativity to the working world. She devotes her free time to exploring the city, sewing up a storm, and slowly growing her Etsy shop. You can also follow her on Facebook and Twitter.