Suits-USA

The Working Man: The TV Series Suits Returns with a Microsite, Pop-Up Shop, Runway Show and a Giveaway

by Rachel Yeomans | June 11th, 2012   

To celebrate the second season of the USA television series, Suits, the male counterpart to e-tailer Net-a-Porter, Mr. Porter is providing a slew of resources for the working man!

Suits Show Cover The Working Man: The TV Series Suits Returns with a Microsite, Pop Up Shop, Runway Show and a Giveaway

In partnership with the USA Network, Mr. Porter has a site dedicated to the fashion of the show dubbed Suits & Style. You can watch the trailer, shop work essentials inspired by the show, read Q&A , download the “Suit Yourself App”, and (a bonus) enter to win a $25,000 wardrobe giveaway.

Suits Show The Working Man: The TV Series Suits Returns with a Microsite, Pop Up Shop, Runway Show and a Giveaway

Suits App 2 The Working Man: The TV Series Suits Returns with a Microsite, Pop Up Shop, Runway Show and a Giveaway

Suits App The Working Man: The TV Series Suits Returns with a Microsite, Pop Up Shop, Runway Show and a Giveaway

For those not familiar with the show, here’s the trailer.

And wait, there’s more! If you’re in the New York area, Mr. Porter and the USA Network will be hosting a “dynamic, technologically sophisticated” live fashion show at the city’s High Line park on Tuesday, June 12th. The show will feature around 35 looks inspired by Suits. There will also be Instaprint stations where you can print Instagram photos taken during the show that use the hashtag #SuitsStyle.

There will also be a pop-up shop near the show (72 Ganesvoort St) that will be open from June 9th-17th, from 12pm-9pm Eastern. You will not only be able to shop looks inspired by the two leading characters, but you can also enjoy grooming services, drinks from a barista, shoeshines and previews of Suit‘s next season. I’ll have a skim vanilla latte and a Perrier while I get my shoes shined, please.

You may also see bicyclists donning Acne suits and distributing 500,000 copies of a special edition of the Mr. Portert Post throughout New York, Los Angeles, San Francisco and Chicago. Like previous editions, this special issue features augmented reality attributes. Use the AR app, Aurasma to shop items from the Post. You may also see a Suits Aurasma-enhanced insert in the July issue of Vanity Fair magazine.

2 comments
annedreshfield
annedreshfield

Wow, this looks like an awesome campaign! It reminds me of Banana Republic's Mad Men collection, though I wonder if this will be more popular with the men. I know of very few guys who go excited over the BR collection. ;)