Beauty 101: Benefit They’re Real! Push-Up Liner

by Anne Dreshfield | July 10th, 2014   

As a beauty blogger, you can bet that I hustled to the Benefit across the street from my office to check out their much-hyped product, their new They’re Real! Push-Up Liner. Touted as a game-changing gel liner that gives you precision of liquid liner, Benefit claims that they’re flipping the beauty industry’s perception of winged liner on its head. I’m going to a wedding next weekend and was headed to the Benefit Brow Bar anyway; it was just a coincidence that the liner was launching the very same day…


A make-up artist applied the liner while I was waiting for my brow appointment, and I liked the results – but still wasn’t convinced it would be any easier for me than liquid liner. It’s one thing when a make-up artist applies a product on you; it’s another when you can execute while staring into your bathroom mirror, hands a-shaking!

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Let me tell you, the results were incredible.

After some waxing, plucking, and primping, I headed back home with bright red, fresh brows and the desire to try out Benefit’s newest liner, stat. This morning I popped it on over one of my newest obsessions, Chanel’s Illusion D’Ombre in Emerveille, and went on my merry way.

No, really. Benefit’s They’re Real! Push-Up Liner gave me the stark, matte line that I’m used to with gel or liquid liner, and the shape of the applicator made doing a gentle flick as simple as pressing the tip down and pulling out slightly. The best part? My wings on both eyes were even without me having to even try.

I love liquid liner as much as the next gal, but the fact of the matter is I often don’t have the time or the patience to deal with it before work. If I’m using liquid liner, I want my lines to be as perfect as possible, and my wings even. That often means I’m erasing my wing with a Q-tip and starting over (and over, and over some mornings!). With Benefit’s new liner, I don’t have to do that – just a quick line along my lashes, one “stamp” at the outer corner for a flick, and I’m good to go!

The tip of the applicator is incredibly thin, too, which helps to draw a very thin line along the lashes, if you like a more natural look. The possibilities are endless!

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I think I’ll keep trying this to see if it was just as easy as the first time, though I suspect it will be! Who knows, maybe I’ll end up timing myself to see how long it takes me to create the perfect cat eye. With the Push-Up Liner, I suspect I’ll make short work of it.

Do you wear gel eyeliner to the office? Do you think you’ll try Benefit’s newest iteration on the long-lasting liner? Do tell!